Teaching to Learn and Learning to Teach: Perfecting Customer Relationship Building in a School Environment

A four-feet-something tot lugging a schoolbag would probably be the last image to pop up in your mind when you hear the word “customer”. But the DAV Public School, New Panvel, has proved some of the greatest truisms of management right. The customer is king – and when it comes to customers, size doesn’t matter. Keep your customer happy, and keep measuring your customer’s happiness. Agreed – these are the basics of customer relationship, and it has almost become infra dig to spew these clichés in the management milieu. What makes the DAV Public School story exceptional is the fact that the school dared to redefine certain concepts long taken for granted.

In a country where education is still largely defined as a